Dentist Identity ‘cavity’.

A really simple, clever branding design by Remo Caminada & Michael Häne using an interactive business card.

http://www.remocaminada.com/index.php?/miscellaneous/businesscard-for-dentist/

Interbrand 2008 Global Brands.

Despite the recession, Interbrand have listed top global brands for 2008.

http://www.interbrand.com/press_release.aspx?pressid=244&langid=1000

Iranian logos.

An ICOGRADA article, an insight into differing methods by Iranian country and culture in producing logos.

“Presently, the perception of a suitable logo for a good designer refers to a form that can reflect an organization’s visual essence and its reputation in the simplest way. An Iranian graphic designer, by exact use of diverse and beautiful Iranian motifs, can grant a powerful cultural aspect and build a special reputation for an organization’s identity”

http://www.icograda.org/feature/current/articles278.htm

Australian brand and advertising.

Possible useful site for my final dissertation, B&T website – one of Australia’s biggest Ad agency.

http://www.bandt.com.au/Advertising/

Colouring-in wallpaper.

NineteenSeventyThree have produced a great little concept of ‘fill in your own colour’ wallpaper! A really simple and effective idea for those creatives in the household!

Jon Burgerman

http://www.nineteenseventythree.com/wallpaper/jon-burgerman-wallpaper.html

Olympic Branding.

Wolff Olins – 2012 logo – criticism and hype. Any contrasts?

http://abcnews.go.com/Sports/story?id=3247374
Beijing 2008 Olympics

Han Meilin, the 70-year-old man who led the teams that designed the 2008 Beijing Olympic logo, as well as the five mascots: a fish, a panda, a Tibetan antelope, a swallow and a “child of fire”, received less than $0.13 (1 Yuan) for his work. But Meilin, who also sculpts and paints, seems undaunted. “A little misfortune is not a bad thing,” he said. Who will get all the money from merchandise sales is yet to be decided, but it won’t be Meilin.

http://www.logodesign.com/logo_design/2006/11/27/olympic-logo-designer-paid-13-cents-for-his-work/

Athens 2004 Olympics

Evident characteristics representing cultural traits of Greece – Olive wreath – native fruit, blue colour, gives a true representation of the host country.
http://www.mapsofworld.com/olympic-trivia/olympic-emblem.html

1880’s.

Campbell’s Soup/Heinz/Quaker Oats – first Brand development

http://www.mediabistro.com/agencyspy/campbell_ewald/campbellewald_farmers_ins_and_the_best_tip_ever_97258.asp

United Colors of Benetton.

In regards to my essay, one Global Brand to highlight upon was the advertising campaign that lifted Benetton to such a high profile. Definitely controversial, but takes a different slant to my essay. Instead of searching for agencies that depict brands to reflect cultural traits is one aspect to admire, however, what about companies that raise interesting global issues to reflect the hidden dark layers to the world.

http://socialandenvironmentalgraphicdesi.blogspot.com/2008/06/benetton-7.html

Olympic Logos.

With my investigative study being about Global Brands and their cultural imperialism, one small issue I wanted to highlight upon was the use of the Olympics. An event designed to unite many countries around the world, would hope to aim to reflect cultural traits native, in their campaign to reflect the essence of the host each time. A look into this, despite not being a global brand for a long time, aims to do good in uniting, but not always at representing. Re – Wolff Olins, 2012 logo.

http://suburbia.org.uk/blog/2007/06/08/002532.html

Newwork Magazine 3.

“An interesting large format arts publication for connoisseurs of fresh ideas”. Can be viewed online. Great style and typesetting, aswell as beautiful content.

http://www.newworkmag.com/issue3.html#

Clever Advertising: AT&T.

By advertising agency BBDO, (http://www.bbdo.com/worldwide) have over 200 offices in 79 countries, with a main flagship office in the States. Initially on the surface, this seems a recipe for disaster, instrumenting the Western way into other cultures. However, after considering this campaign, it has to be one of the first global brands to really implement the core and recognisable elements that people understand and relate to about differing cultures. A really clever piece of design.

Still however, an American company working its way into other nations.
http://www.hongkiat.com/blog/creative-ads-from-att-wireless-international-roaming/

Classic Chinese Advertising?

http://santamonicaacupuncture.com/

‘China steps up at Cannes advertising festival’.

By thinking of the concept of the Olympics – a global event, working for the uniting of different nations of the world under one roof. However, here shows the way Adidas has gone about adapting their Western campaigns to fit the Chinese market. Hardly any evidence of portraying a deeper cultural essence here. Delivered on a billboard too, more innovation suiting different nations cultures should reference through delivery and execution.

Do the answers lie in using companies derived from the same culture and ethics, having grown up and developed skills equipped to best represent a nation? Or will this not work over NICs wanting to progress forward, to a way which heads West.

http://www.guardian.co.uk/media/2008/jun/18/advertising.chinathemedia?gusrc=rss&feed=media

Ikea : Kuwait.

Brand adaption to expand into differing cultures. Nordic Brand ‘Ikea’ now found in Kuwait.

http://www.ikea.com.kw/contactus.html

Defining: Image Source.

http://blog.translatus.com/uploaded_images/largecoke-729519.jpg

http://blog.translatus.com/labels/Translatus%20Internal%20News.html

http://www.ad-informatica.com/davideandreani/serie/hongkong.htm

http://www.adrants.com/2005/12/chinese-coke-billboard-goofyor-not.php

http://park.hongkongdisneyland.com/hkdl/en_US/home/home?name=HomePage

Defining: Refining.

Essay resource

http://www.aiga.org/content.cfm/identity-matters

Hedah – Centrum voor hedendaagese kunst maastricht.

Tim Baumgarten, designer from the Netherlands, created these stationary items to accompany the Centrum voor hedendaagese kunst maastricht.

http://www.istd.org.uk/flash_content/index.htm

Pilar Gorriz and Vera Schurr.

ISTD awarded Spanish designers, Gorriz and Schurr, an award for their stationery design.

http://www.pilargorriz.com/

‘Karlsson’s New Vodka’.

Hans Brindfors – responsible for the Absolut Vodka concepts, as well as working as a designer for IKEA, SAS and Hennes and Mauritz (H&M) creates a different approach to Vodka advertising in a really quirky way.

http://www.welcometohr.com/2009/03/09/hans-brindfors/

The Grid System.

Beneficial website to nearly all Graphic Designers out there. A good resource to keep hidden in the archives!

http://www.thegridsystem.org/